Resume

Digital Skills

Adobe Illustrator

Figma

Hootsuite

Sprinklr

InDesign

SquareSpace

G-Suite

Excel

Trello

Applicable Skills

Marketing & Brand Strategy

Strategic Creative Partnerships

Integrative Marketing

Creative Project Management

Graphic Design / Art Direction

Market Analysis

Design Thinking

People Skills : )

Education

Virginia Commonwealth University
Robertson School of Media & Culture
B.A. Public Relations
Minor: Business and Italian

UCLA Extension ‘23 - Graphic Design MasterClass

Experience

Creative Project Management / Art Direction

  • Champion the brand identity and adhere to design standards. Overseeing all brand assets including; merchandise, collaboration, events, menus, and socials. Ensuring that the brand is consistent across all touch-points.

  • Communicate on behalf of the owner to vendors, staff, and community.

  • Nurture and grow business and creator collaborations for promotions and events.

Lolita’s

Remote / September 2022 - Current

Amanda Lim

Freelance / October 2023 - Current

Styling Assistant & Creative Producer

  • Assist Amanda on runway shows, editorial shoots, and other various work.

Social Brand Coordinator

  • Worked on content creator campaigns. Creating briefs with relevant micro and macro influencers to pitch to the clients, maintaining relationships with creators, providing direction and mitigating feedback between rounds of edits.

  • Create content calendars based on the brands’ monthly priorities. Organizing content into pillars, scheduling out the month, sourcing UGC and writing brand-aligned copy.

  • Channel Strategy and road mapping.

  • Consumer insights research and quantitative analysis.

  • Community management, proactive outreach, monthly reporting.

  • Collaborated on social tone of voice guidelines for our client's brands.

  • Maintained a bi-weekly trend report for the social team and clients updating them on trending content, music, and sounds (with ideas for application).

The Variable

Remote / October 2021 - August 2022

The Silverlinings Group

Remote / October 2020 - October 2021

Social Coordinator & Content Creator

  • Graphic Design - creating graphics and other valuable assets for clients' websites and social pages. Created brand guides for collaboration. Social Media engagement- building community and developing relationships.

  • Content creation- making graphics, sliders, highlight covers, content series, and other valuable content for client’s websites and social pages.

  • Social Media engagement- building community and developing relationships.

  • Projects & Clients: Women’s Earth Alliance, Rago Brothers, Yoga Psychology

Skinny Dipper Magazine

June 2018 - May 2019

Creative Producer & Social Coordinator

  • Developed schedules and followed through with the execution of magazine launch events in Richmond, VA, Washington, DC, and Brooklyn, NY ranging from 30 to 300 people.

  • Scheduled meetings, coordinated load-in and load-out times, and maintained relationships with venues for events.

  • Constructed working relationships for an event collaboration with businesses and venues.

  • Strategically handled, prioritized, and problem-solved multiple projects simultaneously.

  • Structured a digital media campaign across multiple platforms to promote crowdsourcing for Issue Two on Kickstarter, raising over $10,000.

  • Leverage analytics tools (Hootsuite & Later) to measure success, present opportunities, and support decision-making.