Strategic Creative Partnerships

Worked on the Social and PR team at The Variable generating social content on Instagram and TikTok for Bonnie Plants & Miracle-Gro Created briefs with relevant micro and macro influencers to pitch to the clients, maintaining relationships with creators, providing direction and mitigating feedback between rounds of edits. Collaborated with @theplantpapi, @zznelsonzz, @aplantproject, @goldenhourabode and many more.